Learn how the MR industry can re-build respondent relationships and fight disengagement in a time of fierce online competition. Read Rules of Engagement by Kees de Jong, SSI CEO, in Research World.
Read Simon Chadwick's interview on the "Future of Insight." Then log in and join the discussion!
GfK NOP Embraces Research Voice "The most important challenge...is how to meet people in a progressive research atmosphere..." Mike Cooke, Global Director: Online Development. Read more.
The Research Participation Initiative is one of Research Voice’s initial movements. People who take surveys are our industry’s clients. The Initiative proposes that we listen to what people tell us about their experiences with research exercises. Based on their preferences, we must transform the research relationship and provide better engagement methods, questionnaires that are designed with the participant in mind, environments that are richer and more satisfying, and compensation that is meaningful and relevant.
The Research Participation Initiative aims, through collaboration, joint experimentation, and knowledge sharing, to transform the research experience and so grow the pool of people willing and wanting to participate in research.
Jul 14, 2010
Rules of Engagement
May 7, 2010
Slider Scales in Online Surveys
Mar 30, 2010
Questionnaire Length, Fatigue Effects and Response Quality Revisited
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