Research Voice is a full-scale program which aims to preserve and grow the pool of people wanting to participate in market, opinion, and social research by providing them with a rich and enjoyable participant experience. It is designed to educate, support, and inspire those involved in the marketing research industry to place people who give their time and opinions front and center. It is these people who, by sharing their insights, experiences, and opinions, help businesses stay informed and reduce risk in decision-making.

Research Voice members are exploring progressive, interactive research environments which people will find more satisfying than today’s outmoded survey model. The millions of blogs that exist on the Internet suggest that people do want to share their opinions. They just want to do so in a way that fits into their lifestyle.

Research Voice builds on past research-on-research and seeks continued research on engagement, participation, and quality issues. In this way, we will learn how to:

* encourage and motivate people to take part in research;
* engage people how and when they want to be engaged;
* design questionnaires and methodologies that energize people, and;
* give people the respect they are due as this industry’s core clients.

Whether we are engaging people in surveys, asking them to take part in ethnographic exercises, observing their behavior, or merely listening to them as they talk among themselves, we must ensure that they emerge intrigued, delighted, satisfied, and willing to do it all over again.

We’re all responsible for making change happen. For our industry to prosper, everyone in the industry must transform their relationship with the people who participate in research.