• How were members of the Advisory Board chosen?
• Does any organization have to contribute financially?
• Is this SSI’s initiative?
• How is this different from all the other quality initiatives being undertaken by associations?
• If I join, what exactly am I committing to?
• What action has SSI taken to support the Research Voice mission?
• Are industry associations involved?
• Are panel providers involved?
• Who should join the movement?

How were members of the Advisory Board chosen?
Members of the Research Voice Advisory Board are industry leaders who demonstrate a commitment to serve as respondent advocates as well as a desire to work with a group of like organizations to change the participant experience and preserve the pool of survey participants.

Does any organization have to contribute financially?
Research Voice encourages member-sponsored research-on-research. There will be opportunities to contribute in various ways, including financially, but this is not a requirement for membership.

Is this SSI’s initiative?
SSI spearheaded the initiative but it is run by industry leaders. SSI is sponsoring a website and will be contributing financially, along with other members of the industry, to the program of research-on-research.

How is this different from all the other quality initiatives being undertaken by associations?
Research Voice is different from other industry quality initiatives in that it focuses on the belief that high quality research can only be achieved by providing people with a satisfying experience when they give their opinions. It is the only forum that invites all members of the Marketing Research chain – suppliers, researchers, end clients, consultants, associations, and participants themselves – to share and discuss their perspectives.

The Research Participation Initiative focuses on ensuring a positive participant experience rather than blaming participants for poor data quality. Listening to, respecting, and appreciating people makes them feel valued and ultimately results in good data quality.

If I join, what exactly am I committing to?
Research Voice members commit to exploration and debate, along with industry colleagues, of issues of participant experience and data quality; working with other members of the industry to understand research from the participant’s perspective, and enhancing the participant experience, thereby ensuring a strong opinion research industry.

What action has SSI taken to support the Research Voice mission?
SSI has conducted research-on-research on data quality and the participant experience, and is sharing the results through Webinars, White Papers, and industry presentations.

Are industry associations involved?
All associations are strongly encouraged to join.

Are panel providers involved?
All panel providers are strongly encouraged to join.

Who should join the movement?
Marketing research suppliers, researchers, end-clients, academia, consultants, associations, and research participants themselves are encouraged to join Research Voice.