Learn how the MR industry can re-build respondent relationships and fight disengagement in a time of fierce online competition. Read Rules of Engagement by Kees de Jong, SSI CEO, in Research World.
Read Simon Chadwick's interview on the "Future of Insight." Then log in and join the discussion!
GfK NOP Embraces Research Voice "The most important challenge...is how to meet people in a progressive research atmosphere..." Mike Cooke, Global Director: Online Development. Read more.
Pete Cape
Survey Sampling International
Member
August 25, 2009 / Read/Post Comments
Had a depressing moment looking at some historical data on online response rates. My linear trend line gave it about 9 months to go until we got to zero...... the logarithmic looked better - would take me past retirement at least - if not flatline at some low number. What should we do? What can we do?
Jul 14, 2010
Rules of Engagement
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