Research Voice

Research Voice News

Learn how the MR industry can re-build respondent relationships and fight disengagement in a time of fierce online competition. Read Rules of Engagement by Kees de Jong, SSI CEO, in Research World.

Read Simon Chadwick's interview on the "Future of Insight." Then log in and join the discussion!

GfK NOP Embraces Research Voice "The most important challenge...is how to meet people in a progressive research atmosphere..." Mike Cooke, Global Director: Online Development. Read more.

Join the Discussion

Contacting/Recruiting Participants

Questionnaire Design

Rewards and Motivation

General Discussion

Posts Tagged With ''

Trust in market researchers

Written by Simon Chadwick / September 24, 2009 / Read/Post Comments

Here is a link to a fascinating article by Phyllis MacFarlane of GfK on the degree to which the public around the world trust market researchers. The US does not fare well, with only 50% of the population trusting market researchers.

http://www.research-live.com/4000987.article

Thoughts on why that should be are welcome!