Written by sam berteloot /
January 28, 2010 /
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Hi all,
I was wondering if it would be a good idea to share initiatives we all take within our companies to optimize the experience and quality for participants and data. At InSites we try to be as creative as possible in this and I'm planning to share the ideas on the Research Voice platform so everyone can see if they can use something. Feel free to drop me a mail if you have questions or start a discussion on the platform.
First one was just recently launched ... The Watsons.
Written by Phillip Garland /
August 25, 2009 /
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Sometimes respondents let us down with straight lining and satisficing.
But how many times do we let THEM down with questionnaires that are boring at best and painful at worst? Why don't we, as researchers, bite the bullet and make our questionnaires short and simple?
Only then can we blame participants for data quality issues. Until then we haven't ruled out alternative explanations for bad data.
Learn how the MR industry can re-build respondent relationships and fight disengagement in a time of fierce online competition. Read Rules of Engagement by Kees de Jong, SSI CEO, in Research World.
