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Ray Poynter

MaxDiff Queries

Written by Ray Poynter / November 1, 2009 / Read/Post Comments

Reg Baker has uploaded a really interesting set of slides from a study looking at consumers' reactions to MaxDiff, compared with other alternatives [see it here http://www.research-voice.com/sites/all/files/documents/Tradeoffs%20with%20MaxDif.pdf]. What makes it interesting is that the study finds that respondents do not like the technique - which makes it a very interesting set of results.

I think we need to look carefully at the study, ideally replicating it in other countries (as the authors suggest).

I tend to use MaxDiff quite a lot for three reasons: