Research Voice

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Learn how the MR industry can re-build respondent relationships and fight disengagement in a time of fierce online competition. Read Rules of Engagement by Kees de Jong, SSI CEO, in Research World.

Read Simon Chadwick's interview on the "Future of Insight." Then log in and join the discussion!

GfK NOP Embraces Research Voice "The most important challenge...is how to meet people in a progressive research atmosphere..." Mike Cooke, Global Director: Online Development. Read more.

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Questionnaire vs Participants?

Written by Phillip Garland / August 25, 2009 / Read/Post Comments

Sometimes respondents let us down with straight lining and satisficing.

But how many times do we let THEM down with questionnaires that are boring at best and painful at worst? Why don't we, as researchers, bite the bullet and make our questionnaires short and simple?

Only then can we blame participants for data quality issues. Until then we haven't ruled out alternative explanations for bad data.