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Kees de Jong

Industry wide databases: the right solution???

Written by Kees de Jong / September 11, 2009 / Read/Post Comments

In Europe (the Dutch Panel Institute) and in the US (Open Sample, ARF, Market Tools) are discussing industry wide databases of respondents. Do we think this is the right way to solve the current respondent and dataquality issues? Looking forward to your opinions... 

Kees