Research Voice News

Learn how the MR industry can re-build respondent relationships and fight disengagement in a time of fierce online competition.  Read Rules of Engagement by Kees de Jong, SSI CEO, in Research World.

 

Read Simon Chadwick's interview on the "Future of Insight." Then log in and join the discussion!


GfK NOP Embraces Research Voice  "The most important challenge...is how to meet people in a progressive research atmosphere..." Mike Cooke, Global Director: Online Development.  Read more.

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Ten suggestions for improving research engagement that you can do now!

Written by Simon Chadwick / May 6, 2010 / Read/Post Comments

1. No questionnaires beyond 15 minutes!

2. No more association grids!

3. All questionnaires to be pretested by and on client and research agency staff - no exceptions!

4. Feedback loop to a human being on every survey, including sensitive and creative satisfaction measure

5. Variable pricing based on average participant satisfaction scores - the lower they are on your surveys, the more you pay!

6. Rewards menus attuned to what is actually important to the participant