Learn how the MR industry can re-build respondent relationships and fight disengagement in a time of fierce online competition. Read Rules of Engagement by Kees de Jong, SSI CEO, in Research World.
Read Simon Chadwick's interview on the "Future of Insight." Then log in and join the discussion!
GfK NOP Embraces Research Voice "The most important challenge...is how to meet people in a progressive research atmosphere..." Mike Cooke, Global Director: Online Development. Read more.
Steve Winkel
Survey Sampling International
Member
July 29, 2010 / Read/Post Comments
Let's hypothesize the future of sampling. Not solely online, but the whole cornucopia of sampling options. In 2015 and/or 2020, what do you expect sampling to looking like? Online only? A seamless blend of online and offline options? Instant ability to switch from online survey to VOIP chat for some qual? Will there be one probability database allowing us to allow the respondent to choose what mode they'll take the survey in, while assuring highest levels of coverage?
Is the Market Research industry going to be ready for this?
Jul 14, 2010
Rules of Engagement
May 7, 2010
Slider Scales in Online Surveys
Mar 30, 2010
Questionnaire Length, Fatigue Effects and Response Quality Revisited
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