Learn how the MR industry can re-build respondent relationships and fight disengagement in a time of fierce online competition. Read Rules of Engagement by Kees de Jong, SSI CEO, in Research World.
Read Simon Chadwick's interview on the "Future of Insight." Then log in and join the discussion!
GfK NOP Embraces Research Voice "The most important challenge...is how to meet people in a progressive research atmosphere..." Mike Cooke, Global Director: Online Development. Read more.
mike cooke
GfK NOP
Member
December 18, 2009 / Read/Post Comments
Hi Everybody
I just wanted to say thank you to one and all for starting this initiative. I am in the process of updating my GfK training online lectures for 2010 & have given pride of place to the Research Engagement Guidelines. They are a great summary of our industry's intention to treat people who help us with our research fairly and with gratitude.
Finally let me wish everyone a very Happy Christmas & a peaceful & prosperous New Year.
Mike
Jul 14, 2010
Rules of Engagement
May 7, 2010
Slider Scales in Online Surveys
Mar 30, 2010
Questionnaire Length, Fatigue Effects and Response Quality Revisited
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