Learn how the MR industry can re-build respondent relationships and fight disengagement in a time of fierce online competition. Read Rules of Engagement by Kees de Jong, SSI CEO, in Research World.
Read Simon Chadwick's interview on the "Future of Insight." Then log in and join the discussion!
GfK NOP Embraces Research Voice "The most important challenge...is how to meet people in a progressive research atmosphere..." Mike Cooke, Global Director: Online Development. Read more.


Comments
These two approaches do their best to define a set of measurable criteria that seem to drive engagement. But I expect the authors would agree that there are other variables missing from the equation, specifically content and question wording. It is sort of the nature of the MR beast that we do lots of surveys on pretty boring topics. And the art of question writing and questionnaire design is practiced somewhat unevenly, to say the least. These things are very difficult to measure. I might agree with John Bremer if his point is that clear and easily understood questions on a salient topic can keep people engaged for more than 20 minutes. But based on my experience, that's a high bar given current practice in the industry. A long-winded way of saying that a simple rule like 20 minutes may be the best course. To this I would add that research like this moves the ball forward in an important way by getting us beyond talk of slider bars, engaging colors and cute answering gadgets. Surveys are too long and boring. Now that we have more or less agreed about the long part, let's focus on boring.
I can't agree more Reg. No matter the wrapping paper we use, research forces questionnaires to end up boring. I think if we take recent developments in general, we might be able to start running assumptions on what to change.
Standard questions in an online survey is created so that we can adapt paper questionnaires, however with these questions we completely ignore the strength of the platform. So we as a whole decide that we can't change the content of the questions or the data the client expects to receive, so we mask it with more interactive forms. As reg stated earlier, that makes it pretty, still not better.
I believe that unless we change the market expectations/ perception of a panel and its software surrounding it, we will keep on waddling around, looking like the half brother of telephonic research .. the brother that only seems to be important once quotas needs fillin.
Президент посмотрел на часы на стене Девять часов
Ближе всего к эпицентру была расположена станция Национального центра по изучению землетрясений на территории Колорадской школы горных инженеров в городке Голден Стрелки сейсмографов начали внезапно танцевать по лентам самописцев, что заставило геофизика Клейтона Морзе обратить внимание на сотрясения почвы, когда он уже собирался окончить дежурство и поехать домой
- Они просто играли роль приманки, отвлекающей внимание от группы, получившей задание разрушить центр управления Каматори с трудом поверил, что ему так сказочно повезло