A respondent fills your survey with open ends like this: “this survey’s driving me crazy!”,  “none of these options apply to me”. “You morons, you already asked me this question 3 times!”. What’s your response?

a)      Complain to your sample provider about the bad respondents in the sample and ask for your money back.

b)      Demand that the sample provider blacklist this person and never let them take another survey

c)       Decide to use a different methodology next time – surely people wouldn’t be so rude to a real live interviewer

d)      Use the feedback to re-design the questionnaire and ask the sample provider to thank the respondent for their comments.