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Raphael Proult
nielsen
Member
September 11, 2009 / Read/Post Comments
Did anyone run some research on the effectiveness of a prize draw vs incentives/rewards mechanism? Did we see any clear correlation between the rewarding system and response rate?
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Comments
if you can get hold of a copy of Bob Fawson & Edward Paul Johnson's 2008 Paper at ESOMAR Panels (Dublin) - Collaborative Panel Management - then their References section will point you at some papers on the subject. Their paper is good also. If oyu can't get the paper try contactign the authors directly at Western Wats. Good luck
I did :) I run some research on the effectiveness of a prize draw vs incentives (and not only). You can see it and take part at http://www.ankietki.com/naszeankiety/ankieta_o_ankietach_internetowych.htm But... it is in Polish :)