General Discussion
Written by Steve Winkel /
July 29, 2010 /
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Let's hypothesize the future of sampling. Not solely online, but the whole cornucopia of sampling options. In 2015 and/or 2020, what do you expect sampling to looking like? Online only? A seamless blend of online and offline options? Instant ability to switch from online survey to VOIP chat for some qual? Will there be one probability database allowing us to allow the respondent to choose what mode they'll take the survey in, while assuring highest levels of coverage?
Is the Market Research industry going to be ready for this?
Written by Simon Chadwick /
May 6, 2010 /
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1. No questionnaires beyond 15 minutes!
2. No more association grids!
3. All questionnaires to be pretested by and on client and research agency staff - no exceptions!
4. Feedback loop to a human being on every survey, including sensitive and creative satisfaction measure
5. Variable pricing based on average participant satisfaction scores - the lower they are on your surveys, the more you pay!
6. Rewards menus attuned to what is actually important to the participant
Written by sam berteloot /
January 28, 2010 /
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Hi all,
I was wondering if it would be a good idea to share initiatives we all take within our companies to optimize the experience and quality for participants and data. At InSites we try to be as creative as possible in this and I'm planning to share the ideas on the Research Voice platform so everyone can see if they can use something. Feel free to drop me a mail if you have questions or start a discussion on the platform.
First one was just recently launched ... The Watsons.
Written by jackie lorch /
January 21, 2010 /
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At a meeting this week the Advertising Research Foundation presented some early results from their QeP initiative testing. This initiative proposes a set of 17 spreadsheets for sample providers and research agencies to fill out for research buyers. The ARF explains this is "a facilitation program to help clients and research suppliers engage in a structured conversation to improve online data quality. The process consists of a set of forms and templates that are used to establish critical metrics to help guide online data quality.
Written by mike cooke /
January 5, 2010 /
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Jeffrey Henning of Vovici made these excellent New Year Resolutions that we should all follow.
Written by mike cooke /
December 18, 2009 /
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Hi Everybody
I just wanted to say thank you to one and all for starting this initiative. I am in the process of updating my GfK training online lectures for 2010 & have given pride of place to the Research Engagement Guidelines. They are a great summary of our industry's intention to treat people who help us with our research fairly and with gratitude.
Finally let me wish everyone a very Happy Christmas & a peaceful & prosperous New Year.
Mike
Written by mike cooke /
December 18, 2009 /
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Hi Everybody
I just wanted to say thank you to one and all for starting this initiative. I am in the process of updating my GfK training online lectures for 2010 & have given pride of place to the Research Engagement Guidelines. They are a great summary of our industry's intention to treat people who help us with our research fairly and with gratitude.
Finally let me wish everyone a very Happy Christmas & a peaceful & prosperous New Year.
Mike
Written by jackie lorch /
November 19, 2009 /
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Has anyone started working with the new ARF QEP (Quality Enhancement Process) templates and guidelines yet? If so, how well are they working? And if you've had a chance to see them do you think they'll help improve the experience of the research participant? (If you haven't seen them there's information at the ARF web site: http://69.12.7.41/assets/orqc-knowledge-base)
Written by Steve August /
November 8, 2009 /
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Over the past month, I have had the pleasure of attending three (and presenting at two) research conferences, the MRS Online Conference in London on September 30th, the QRCA Annual Conference the first week of October in Palm Springs, and the ESOMAR Online Conference. During and in between those conferences, I have also had numerous conversations with researchers.
Written by Simon Chadwick /
October 7, 2009 /
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A colleague told me today that the mid tier in the research department at General Mills is desperately in need of basic research training, that they really do not know the basics. General Mills??? The old university of American market research?
How can we think that the principles of market research - and with that, the principles of participant engagement - can thrive if a company like the Mills has let go its training heritage?
Learn how the MR industry can re-build respondent relationships and fight disengagement in a time of fierce online competition. Read Rules of Engagement by Kees de Jong, SSI CEO, in Research World.
