Questionnaire Design
Written by jackie lorch /
March 25, 2011 /
Read/Post Comments
A respondent fills your survey with open ends like this: “this survey’s driving me crazy!”, “none of these options apply to me”. “You morons, you already asked me this question 3 times!”. What’s your response?
Written by Gloria Mellinger /
August 11, 2010 /
Read/Post Comments
Deborah Sleep of Engage Research shares findings from her firm's study of how to make online surveys more effective at Research-Live. Online surveys remain an important way to gather opinions. But if we're serious about engaging consumers, we need to be more creative.
Written by jackie lorch /
July 28, 2010 /
Read/Post Comments
Research Live has an article from Robert Bain describing his experiences as an online panelist: http://www.research-live.com/4003221.article
He makes some interesting points and concludes that "if the MR industry’s aim is for respondents to be wanting rather than just willing to do surveys, my experience over the past month tells me it’s got work to do."
What would you change about how you do business as a result of reading this article?
Written by Simon Chadwick /
May 27, 2010 /
Read/Post Comments
Check out this interesting study by Kellogg Business School at Northwestern.
http://www.research-live.com/4002792.article
Written by Pete Cape /
April 8, 2010 /
Read/Post Comments
Article here about questionnaire length which is a mash up of our (SSI) white paper and MarketTools' on the same subject
http://www.research-live.com/news/news-headlines/respondent-engagement-and-survey-length-the-long-and-the-short-of-it/4002430.article
Written by Ian Kiernan /
November 4, 2009 /
Read/Post Comments
They are in most surveys....lengthy grid questions. It is not uncommon for us to ask respondents to rate 15 - 20 different attributes on a single screen. And, sometimes we have multiple grids within a survey.
Written by Ray Poynter /
November 1, 2009 /
Read/Post Comments
Reg Baker has uploaded a really interesting set of slides from a study looking at consumers' reactions to MaxDiff, compared with other alternatives [see it here http://www.research-voice.com/sites/all/files/documents/Tradeoffs%20with%20MaxDif.pdf]. What makes it interesting is that the study finds that respondents do not like the technique - which makes it a very interesting set of results.
I think we need to look carefully at the study, ideally replicating it in other countries (as the authors suggest).
I tend to use MaxDiff quite a lot for three reasons:
Written by Gloria Mellinger /
October 7, 2009 /
Read/Post Comments
Research participants are six times as likely to give poor quality responses on a 30 minute study compared to a 15 minute study, according to The ARF's Foundations of Quality Study. These results confirm findings of past research. They are in line with what people in the industry have been saying for years: we should avoid fielding surveys longer than 15 minutes. What's the barrier to taking action on this?
Written by Phillip Garland /
August 25, 2009 /
Read/Post Comments
Sometimes respondents let us down with straight lining and satisficing.
But how many times do we let THEM down with questionnaires that are boring at best and painful at worst? Why don't we, as researchers, bite the bullet and make our questionnaires short and simple?
Only then can we blame participants for data quality issues. Until then we haven't ruled out alternative explanations for bad data.
Learn how the MR industry can re-build respondent relationships and fight disengagement in a time of fierce online competition. Read Rules of Engagement by Kees de Jong, SSI CEO, in Research World.
