Commitment

Members of the Research Voice advisory board have committed to:

• Provide advice and guidance for a program of research-on-research designed to support participant engagement and best practices.
• Lead and contribute to discussions at research-voice.com.
• Develop and support Research Engagement guidelines.

Members

Tom H. C. Anderson, Managing Partner, Anderson Analytics
Andrew Hayes, Managing Director, Bernett Research
John Kearon, Founder and Chief Juicer, Brainjuicer
Simon Chadwick, Partner, Cambiar
Amy Hebard, Ph.D., Chief Research Officer and Founder, Earthsense
Mike Cooke, Global Director: Online Development, GfK NOP
Niels Schillewaert, Managing Partner, InSites Consulting
Brian Gosschalk, CEO Western Europe, Ipsos
Patricia Graham, CMO, Knowledge Networks
Merrill Dubrow, CEO, M/A/R/C Research
Reg Baker, COO, Market Strategies International
Ian Kiernan, CEO, MRops
Christine Le brun, Global DA Governance-CPS Recruitment & Retention Leader, Nielsen
Raphael Proult, Europe Product Leadership, Practice Area Leader-Segmentation & Targeting, Nielsen
Kees de Jong, CEO, SSI
Douglas Rivers, Ph.D., President & CEO, YouGov Polimetrix

Research Engagement guidelines:

• Give people a research experience they can complete when they’re ready. Through effective profiling and careful screening, minimize the number of rejection (e.g., screenout and over quota) experiences for participants.
• Respect people’s time and goodwill. Create a research exercise which answers the research question in as short a time as possible.
• Provide an enjoyable research experience. Ensure language is respectful and clear, routing is correct, technical errors are minimized, and design is effective. Provide a contemporary online experience that reflects the current Internet environment. If by telephone, ensure that interviewers are trained in best practices of customer engagement.
• Respect preferences. Contact people when and how they want (e.g., by expanding the field time as much as possible). Give prompt, helpful responses when people comment on the exercise or ask questions.
• Give appropriate rewards. Respect people’s preferences.
• Explain what’s going on. Market research shouldn’t be a mystery. Give people context; explain why surveys look the way they do and how they impact business and society.
• Respect people’s interest level. Offer a convenient way for people to communicate that the research topic is of no interest, or that they want to pause or quit a research exercise.
• Do not nag. Avoid repetitive reminders and wording like “last chance,” which makes people feel guilty and harassed.
• Treat participants like clients. Take care over their experience: no broken links, wrong languages, or typos.