Learn how the MR industry can re-build respondent relationships and fight disengagement in a time of fierce online competition. Read Rules of Engagement by Kees de Jong, SSI CEO, in Research World.
Read Simon Chadwick's interview on the "Future of Insight." Then log in and join the discussion!
GfK NOP Embraces Research Voice "The most important challenge...is how to meet people in a progressive research atmosphere..." Mike Cooke, Global Director: Online Development. Read more.
Research Voice, co-initiated by SSI, encourages everyone involved in marketing research to work together to develop innovative approaches to gathering opinions. It is the only forum that invites everyone – suppliers, researchers, end clients, consultants, associations, and participants themselves – to share and discuss their perspectives. Learn more.
For a list of members who have opted to have their names displayed, click here.
Contacting/Recruiting ParticipantsNovember 16: "E-mail is dead"
Questionnaire DesignMarch 25: A question
Rewards and MotivationSeptember 11: Incentives or Prize draw?
General DiscussionJuly 29: Sampling in 2015? 2020?
Jul 14, 2010
Rules of Engagement
May 7, 2010
Slider Scales in Online Surveys
Mar 30, 2010
Questionnaire Length, Fatigue Effects and Response Quality Revisited
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